A Streetcar Named Desire Essays - English-language Films

A Streetcar Named Desire ERiN GiLLESPiE Tennessee Williams is known for his powerfully written psychological dramas. Most of his works are set in the southern United States and they usually portray neurotic people who are victims of their own passions, frustrations, and loneliness. The play represents the conflict between the sensitive, neurotic Blanche DuBois and the crude, animalistic Stanley Kowalski. Blanche visits the home of her sister, Stella, in New Orleans and that is when Stanley started picking at her, almost testing her. Before she had met Stanley, she told her sister of how their plantation had been lost due to the costs of paying for the funerals of many family members. There was not enough money for her to keep the plantation. While Blanche bathed after her arrival, Stanley came home. Stella had told him what had happened and he immediately insisted that Blanche was swindling them. He hinted that Blanche had sold the plantation in order to buy beautiful furs and jewelry. He went through Blanche's trunk while she bathed, Stella insisted he stop. He was looking for sale papers from the plantation. After Blanche was finished bathing, Stella was outside, so Stanley started questioning Blanche. She insisted that she had nothing to hide from him and let him go through all historical papers from Belle Reve, the plantation. While living with Stella and Stanley, Blanche had met a man named Mitch, who she started dating. She liked him a lot but she hid many things from him. Firstly, she hid secrets of her first lover, her husband Allan Grey. Every time she thought of him, she thought of how he killed himself and she heard the polka which played in the background. She did not want to speak of this to Mitch. After Allan's death, Blanche used to go to the Tarantula Arms hotel where she would have intimacies with strangers. She did it because she felt it would fill her empty heart. She did not want to tell Mitch because she wanted him to respect her. Blanche was very careful to hide her looks too. She felt that she was old looking and tried to avoid bright lights from glaring down on her. She covered a light in Stella's house with a Chinese paper lamp to keep it from being so bright she hid her looks from Mitch, he never saw her in the day. Finally, one day, Stanley tried to find out many of Blanche's secrets and told them to Mitch so he would not fall for her, even though he was considering marrying her. He told Mitch of her intimacies, and told him of when she had a relationship with one of her students. Mitch felt deceived, she lied to him about many things, her age, her past. Stanley taunted Blanche until he attacked her in violent passion. When Blanche tried to tell her sister what Stanley had done to her, she does not know what to think. Blanche retreats into a private dreamworld. She tells Stella and Eunice, a friend, of how she is going to die. She says she will die from eating an unwashed grape. Grapes are a symbol with sexual overtones. Stanley represents the unwashed grape that will kill her. Blanche says that she will die with her hand in the hand of a young ship's doctor and she will be buried at sea. She will be dropped into an ocean as blue as her first lover's eyes. Blue is used in this play as a symbol of sadness. It represents her husband's death. Her husband, to her, was different than other men, he had beautiful blue eyes and she compared him to a seahorse. The male seahorse is different because it id him that gives birth unlike other creatures, as her husband was unlike other men. Stella does not believe her sister after she tells her wha t Stanley has done, instead, she has her sent to a mental institution. She cries as Blanche is taken away, perhaps she knows she has made a mistake but Stanley soothes her, telling her everything will be back to normal, as he is opening her blouse. Stanley has won, Blanche was gone, things would be like before, he

Global Operations and Policies Research Paper Example | Topics and Well Written Essays - 1500 words

Global Operations and Policies - Research Paper Example Table of Contents Introduction 4 Sony: A brief overview 5 Global Operations of Sony 6 Political activity 7 Strategies of Sony 8 References 10 Introduction With the sluggish growth of economy, international expansion of business and investment in foreign soil has become the most essential strategy for the survival and growth of a company. There are many companies that have witnessed faster growth in the international market. However for most of the companies international presence acts as the value accelerator for the company. The brand name and brand value of a company gets hugely augmented. Some of the other benefits of international presence are overall rapid growth, diversification of the income stream, higher return on investment and also the reinvestment rate gets increased. The companies with international presence can be segmented into 4 groups. They are International companies, Multinational companies, Global companies, transnational companies. However in the context of the p roject only the company which belongs to transnational segment will be chosen. Among the mentioned category Sony has been chosen as the organization. Sony has all the characteristics of a transnational corporation and also has a global presence. Now in order to begin the project a brief introduction of Sony is presented below. Sony: A brief overview The origin of Sony dates back to 1946 when Masaru Ibuka started the first electronics outlet in a damaged departmental store in Tokyo. Sony Corporation or what is commonly known as Sony is a Japanese electronics company which was renamed in the year 1958 (Yahoo Finance, n.d.). The company is presently headquartered at Konan Minato, Tokyo, Japan. The company was founded by Masaru Ibuka Akio Morita in the year 1946. Sony Corporation is indulged in the electronics segment and also the parent company of the Sony group. The group has four main operating groups namely Sony music, Sony pictures, Sony electronics, online business and other finan cial services (Bloomberg, n.d.). However each of the individual group focuses on different products and services. For example the electronic segment mainly focuses on the products which are related to audio-video outputs, and also products related to information technology. However the most important products of the company include video games (play station), semiconductors, consumer electronics (sound box, television, and music system), computer hardware (DVD writer), telecom equipment and media and entertainment (Company Database, n.d.). Apart from this some of the visible brands of the company are Sony VAIO, Sony Cyber shot, Sony BRAVIA, Sony Play Station and various other brands. From the time of its incorporation the company has successfully achieved new heights in the business market. The company is presently ranked at 73rd position in the global fortune 500 edition of 2011. Currently the company has an overall turnover of $ 6.39 trillion. The global slogan of the company is à ¢â‚¬ËœLike no other’. And ‘Make Believe’. The company mainly faces competition from the established players of the market. Hence the major competitors of the company are LG, Samsung, Sharp, Philips, Mutsushita and some other local established player. However the competitors can also be classified according to the business category. The next half of the project will highlight on the global operation of the

Marketing Campaign of Nike Essay Example | Topics and Well Written Essays - 1750 words

Marketing Campaign of Nike - Essay Example The author has rightly presented that the substandard endeavors of International Olympic Committee (IOC) demanded to ensure that their chosen sponsors receive hefty spotlight during London Olympics games. The associated athletes were restricted for two weeks from showing their appearance for any unofficial sponsors. Unofficial sponsors were not allowed to gain benefits from Olympic themed messages. For a large number of ads, the plan of IOC worked. However, some creative companies and athletes found their way around the system. Nike was one such company that came up with a smart approach. Instead of investing millions of dollar for obtaining official sponsorship, it found a distinct way to celebrate Olympics at London. The company launched a new marketing campaign, titled as â€Å"Find Your Greatness.† This ad campaign featured everyday athletes from around the world. The concept is cleverer in terms of breaking through the advertising blackout of IOC. Only a select few will b e able to find their spot in London Olympics but it does not mean that greatness has been lost from rest of us common people. The level of greatness might not be equal to that of these athletes but most importantly, it exists. The rationale of the campaign is explained by Nike; â€Å"It is not just the championship athlete or record breaker that aspires to push their limits. It is also the everyday athlete, who strives to excel on their own terms, to set and realize personal goals and achieve their own defining moment of greatness. That’s the insight behind Nike’s ‘Find Your Greatness’ campaign, a powerful message to inspire anyone who wants to achieve their own moment of greatness in sport, launched just as the world focuses on the best of the best† (Media News Line, 2012). Evaluation of Campaign The marketing campaign of Nike will be evaluated in two ways. First, a famous marketing model of DAGMAR will be applied in order to determine the steps as mentioned in the framework and as applied by Nike. Second, the evaluation of this campaign will be conducted to determine how potent the campaign has remained in order persuade the audience, which in essence, is the core purpose of marketing campaign. Application of DAGMAR Framework The framework of DAGMAR is useful in order to build awareness of the brand among current and potential customers. The purpose of this model is to alter the buying behavior of customers. DAGMAR is a contraction for â€Å"Defining, Advertising, Goals for Measured Advertising Results.† Ideally, when this model is applied, the target audience moves easily through all the stages of this framework. These stages are based on the common decision-making and cognitive pattern of people when they decide whether to purchase something or not. This model is based on five key stages. These key stages are followed either in a single advert or in a series of advertising